Here
are some case studies which represent companies tackling issues connected with
cultural communication for their overseas markets.
It wasn't just the complexities
of the language that needed to be addressed - the traditions of the country also
played a crucial role in establishing relationships in the East. A series of cultural
awareness training sessions were organised to fully prepare the company for the
vastly different business environment in China.
Find out more
"I would say that the big
difference between doing business in Britain and abroad is what is polite and
what is right and friendly," says Brian. And the most common faux pas? "The
business of not using first names until you are asked."
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"As
an international company, it is important to ensure that we are able to fully
support all our overseas customers and to appreciate the cultural differences.
These vary from preferences in colour and design to business etiquette."
Find out more
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