Challenges

Appreciating that individuals from different cultural backgrounds have different cultural norms, practices and expectations is vital for success in international business. Although companies all around the world seem to be moving closer to common practices and appear to be becoming more alike each day, differences in the way we think or act do exist and profoundly influence business interactions.

You need to think about differences including:

• Business etiquette
  
  
• Concept of time
  
  
• Family and community ties
  
  
• Religion

• Concept of personal space

• Moral values
  

• Equality

Researching and respecting these differences will ensure success when dealing with overseas customers and suppliers. We present a range of advice, examples and services which can help improve your cultural communication.

Tips
Bite-size advice on how to understand your customer in different markets around the world.

Training
Specialists can brief you on specific markets and improve your awareness of cultural differences.

Test your knowledge
How much do you know about overseas cultures?

Further information

Case studies

How To guides
Download or order our How To guide on Intercultural Skills from the CILT website.

On-line resources