International Communication Planning

Challenges

With one in five companies losing business because of language and cultural barriers, it is vital for international businesses to address these obstacles to success. This can be achieved by establishing a comprehensive international communication plan.

The development of such a plan should be an integral part of the normal business planning cycle for companies that have an international dimension. This is particularly relevant for exporters in any number of industries and sectors.

You will benefit from developing a plan, however simple, if for example you are:

  • Selling to customers in overseas markets

  • Dealing with suppliers overseas

  • Part of a multinational organisation

  • Dealing with incoming goods from overseas

  • Responsible for multilingual and multicultural teams

This section introduces your business to the concept of an international communication plan, and shows how the rest of this site and other resources are available to support you in formulating a plan to the benefit of your business.


Solutions

What is an international communication plan?
Find out more about how a simple plan can help your business to profit internationally in a cost-effective way.

Reviewing your international communications
You need to evaluate your workforce, your existing and potential markets and your existing export processes in order to decide the areas to be addressed within your plan.

Export Communications Review
Specialist consultants can assist you with a subsidised Export Communications Review, a UK Trade and Investment scheme delivered by the British Chambers of Commerce.


Further information

How To guides
Our How To guides can help you to address all aspects of international communication, including planning.

Case studies

On-line resources