Solvit - what is an international communication plan?

What is an international communication plan?

An international communication plan is a series of measures which enables successful communication with non-English speaking contacts. Successful communication is not limited to verbal expression. Consideration of a different culture and its influence - from the way you dress, social etiquette and body language - is essential if you plan to do business in that country.

A successful plan involves the following - click on the links for more information contained in this site:

mapping involvement in overseas markets to availability of relevant language and cultural skills in the workforce

acquiring and making use of language skills and services for spoken communication at various levels, and developing these skills further

engaging professional translators and other specialist providers to translate and localise written and visual communications such as correspondence, packaging, marketing materials and websites

developing cultural awareness of specific foreign markets

It is also important that employees are aware of the importance of developing an international communication plan in order to enhance the company's performance in international business.

Export Communications Review
This UK Trade and Investment scheme, delivered by the British Chambers of Commerce, can help in developing a plan to improve international communications during export processes.