Spoken Communication
Challenges

Face to face international communications pose a challenge to businesses. Those businesses that take languages and cultural skills into account reap the rewards with a positive impact on customer retention and their bottom line.

If you want to trade and sell to non-English speaking customers, use their language and they will be at least three times more likely to purchase.
Here are some situations you may be familiar with:

  • Processing telephone orders from overseas.

  • Meeting foreign language speaking customers in the UK and abroad.

  • Researching a new market or visiting a trade show.

  • Socialising in a business context and travel arrangements.


Solutions

How could you improve your performance in these situations and maximise your profit through your workforce?

Training - You may have staff with language skills that need refreshing, or want to train experienced employees from scratch? What sort of course is best for your company?

Recruiting staff with language skills - Potential employees may already have the language skills that you need - you just need to know who to look for and where to find them.

Interpreting - Whether in meetings, at exhibitions or in contractual negotiations, interpreters will ensure you don't miss an opportunity. But what type of interpreter do you need and where do you find them?

Other Options - There are other ways you might consider addressing your spoken communication needs.


Further Information


Case Studies


Cultural Considerations


On-line Resources