Cultural Adaptation Here's our checklist for culturally adapting all written and visual materials. 1. Read the text in your own language. Is it: grammatically correct? easy to read? unambiguous (because, if not, you will confuse your translator)? 2. Have you consulted with: local customers? cultural experts? a translator? 3. Have you: cut out politically, morally or culturally offensive material? adapted units of measurement to the local market? adapted currency? 4. Have you changed or adapted: the typeface? photographs, cartoons, colours, symbols, names and humour? Find out more about cultural communication here.